Syn.: Erica cinerea L. var. maderensis DC., Erica cinerea Lowe non L.
Family: Ericaceae Juss.
Distribution: Endemic species of Portuguese island Madeira.
Habitat: Grows scattered or rarely on rocks, rocky slopes and screes in mountainous central region of Madeira, at altitudes of 1400–1800 m.
Description: Low shrub, very ramose, 50–80(–100) cm high. The leaves are persistent, linear, whorled, 5–9 mm long. The flowers with oblong and bell-shaped corolla, forming lateral or end racemes. Flowers from June to August.
Photos 30. 6. 2005 (Portugal, Madeira, Pico do Gato).
