Syn.: Erica cinerea var. maderensis DC., Erica cinerea Lowe non L.
Family: Ericaceae Juss.
Distribution: Endemic species of Portuguese island Madeira.
Ecology: Grows scattered or rarely on rocks, rocky slopes and screes in mountainous central region of Madeira, at altitudes of 1400–1800 m. Flowers from June to August.
Description: Evergreen small shrub, very ramose, 50–80(–100) cm tall. The leaves are persistent, linear, whorled, 5–9 mm long. The flowers with oblong and bell-shaped corolla, forming lateral or terminal racemes. The fruit is a capsule.
These images were taken in Portugal, Madeira, Pico do Gato (June 30, 2005).
